Covid - 19 Business Lockdown: [4 Questions You Should Ask Yourself About Your Business] :
By Heleen Donnolly
Lockdown is happening and it looks like it’s here to stay. Or until a vaccine has been found at any rate. Is your business lockdown resistant or is now the time to pivot your marketing strategy or even your business strategy?
1. The how and the why.
How does it feel to be working from home? Do you miss sitting in traffic every day? Is this pandemic forcing you to take a deeper look into the “how” and “why” of your business or service? Is your current business deemed an essential service/product or does the possibility of changing direction to meet newly established demands exist with your current infrastructure or expertise?
An inspiring example has been Supercar squad Erebus Motor Sport who has pivoted their core focus from Supercar racing to manufacturing of protective equipment for medical staff during the Corona outbreak across the globe.
2. Is there a way your current business model can be adapted to benefit the community?
Did you ever imagine that it could be viable to change your business model? Is there a way that your business or service could be a benefit to your direct community that was not there before the pandemic started? Taking a holistic look at the role your business plays in the community may bring you new insights and ideas.
3. Is your business ready to go online?
Have you been considering changing your business model for ages but needed something drastic in order for it to change? Is lockdown the opportunity for your business to evolve from a brick and mortar store to an online offering? How about building that website that you have been threatening to do so for ages.
4. Is it time to re-think your marketing strategy?
The world as we know it has changed and your marketing strategy should too. Is your business ready for a long term lockdown and beyond? Do you have all the marketing tools to project your business through this lockdown? Doing a marketing audit during the lockdown and exploring new marketing channels could give you the leading edge when it means getting your brand out there.
All in all, we are certainly in uncharted waters during this global crisis. Why not take this opportunity to stay safe and make the best use of your pandemic lockdown to benefit your business.